Below is another mass email I received, followed by my response below that:
---------------------- the original mass email:
Look who owns Target!
Wasn't it last Christmas that Target refused to let the Salvation Army ring their bells in front of their stores?
Dick Forrey of the Vietnam Veterans Association wrote."Recently we asked the local TARGET store to be a proud sponsor of the Vietnam Veterans Memorial Wall during ourspring recognition event. We received the following reply from the local TARGET management:
"Veterans do not meet our area of giving. We only donate to the arts, social action groups, gay & lesbian causes, and education." So I'm thinking, if the Vietnam Veterans Memorial Wall and veterans in general, do not meet their donation criteria, then something is really wrong at this TARGET store. We were not asking for thousands of dollars, not even hundreds, just a small sponsorship for a memorial remembrance.
As a follow-up, I e-mailed the TARGET U.S. Corporate Headquarters and their response was the same. That's their national policy. Then I looked into the company further. They will not allow the Marines to collect for 'Toys for Tots' at any of their stores. And during the recent Iraq deployment, they wouldnot allow families of employees who were called up for active duty to continue their insurance coverage while they were on military service.
Then as I dig further, TARGET is a French-owned corporation. Now, I'm thinking again. If TARGET cannot support AmericanVeterans, then why should my family and I support theirstores by spending our hard earned American dollars! And, have their profits sent to France. Without the American Vets, where would France be today? "They, most likely would be speaking German and trading in Deutsch Marks"
Sincerely,
Dick Forrey
Veterans Helping Veterans
Please send this on to everyone you know let Target know we don't need them either!
------------------- my response to the above mass email:
Almost all of the information provided in the original email about Target is false. Click here. Or here.
The Target Corporation does not contribute to veterans' causes: False.
The Target Corporation is French-owned: False.
The Target Corporation provides corporate grants only for 'gay and lesbian causes': False.
The Target Corporation does not contribute to the U.S. Marines 'Toys for Tots' program: False. The Target Corporation does not allow reservists called to active duty to continue their health benefits: False.
The Target Corporation does not allow Salvation Army bell ringers to solicit contributions in front of its stores: True
Dick Forrey, a member of the Indiana-based Howard County Vietnam Veterans organization, rashly penned the email message in March 2002 after failing to secure a $100 sponsorship for a travelling Vietnam Veterans' Memorial Wall exhibit from his local Target store. Mr. Forrey was rebuffed, because Target does not give out cash donations through local stores; they donate money only at the corporate level, and only through grants to organizations falling within their defined general areas of giving. Mr. Forrey has since apologized for his mistake and issued a retraction:"I made a mistake on this one, and I've learned a hard lesson — that's for sure. What started out as a message for the members in our organization has turned into a hate-type thing. I never wanted to start any national boycott. I just wish it would all stop. Some people have used my words and perpetuated lies. It's sad that some of these people would use veterans as a way to push their own political views. I've sent out a retraction, and no one pays any attention."
Now the other issue: on so many levels, shopping at ANY "box box retailer" is bad for you, your family, your town, America and the people they also exploit elsewhere around the world. WalMart deservedly gets the most grief, but Target isn't much better.
Here is what WalMart (and the other giant retailers) do to America and the world:
- Devastating effect on local communities and other businesses
- Devasting effect on the American economy (net jobs losses and eroding local tax bases)
- Main contributor to our burdgeoning trade deficit with China
- Poverty wages for their workers (usually 40% less than from traditional retailers)
- Poor working conditions, including many violations from Dept. of Labor and U.S. Justice Dept.
- Encourage and purchase from overseas "sweat shops"
http://www.walmartwatch.com
http://www.sprawl-busters.com
http://www.aflcio.org/corporatewatch/walmart/walmart_2.cfm
http://vfp92.org/walmart.html
http://www.indyweek.com/gyrobase/Content?oid=oid%3A17618
You can watch the PBS documentary "Is Wal-Mart Good for America?" here: http://www.pbs.org/wgbh/pages/frontline/shows/walmart/view/
Here's an informative PowerPoint presentation: http://walmartwatch.com/img/documents/battlemart_docs/WhatHappensWhenWalMartComesToTown.ppt
And a great video called Wal-Mart: The High Cost of Low Prices http://www.walmartmovie.com/
For a entertaining parable explaining how WalMart affects towns and people, try this: http://leavestevepeeved.blogspot.com/2006/10/sprawl-mart-vs.html
So what are the alternatives to shopping at WalMart and other harmful big box retailers? http://www.foe.co.uk/resource/action_guides/localfirst_qa.pdfhttp://www.vermontwalmartwatch.org/box_store_alternatives.html
And what about CostCo? http://www.bizjournals.com/seattle/stories/2004/02/16/editorial3.html
Now, the final issue: Does Wal-Mart REALLY have the lowest prices?
Not really. Read on:
From the PBS program Frontline, an interview titled Is Wal-Mart Good For America? with former Wal-Mart store manager Jon Lehman:
What is the opening price point? Why is it so key to Wal-Mart's strategy?
OK, it's lawn-and-garden time. Your grass is getting high. Your lawn mower is broken from last year, or you need a new lawn mower. You're going to go to Wal-Mart. So you go to Wal-Mart, and you're looking for a lawn mower, and to your delight, you walk in, and you see this $99 lawn mower. You may not want a cheap, basic lawn mower, but you see that price point on an end cap or a big display stack base, and you say, "Wow, what a great price." And it draws you in. It lures you into the department, and you form the perception immediately that "Hey, Wal-Mart's got the lowest prices in town. Look at this item right here. How could they sell it for $99?" ...But as you walk into the department and look for that $269 power-drive lawn mower that you really are after, they're not losing money on that item. And it may not be the lowest price in town. Wal-Mart used to advertise "Always the low price." They don't do that anymore.
Because?
They got in trouble. Some of the other competitors sued them, tried to go after them and say, "You can't say 'Always the low price,' because you're not always the low price." They did a study -- a very critical study, very thorough study -- and found that Wal-Mart was not always the low price. And Target and Kmart got a little miffed, and some other competitors that [said], "How can Wal-Mart advertise this and it's not true?"
So what you're saying is Wal-Mart, when it says, "Always low prices," it's not always the lowest price on every lawn mower or every microwave oven or every vacuum cleaner or every TV set.
Absolutely not.
So what does the opening price point mean?
The opening price point is ... to get you in. You look at that, and you think, "Wow, what a great price." ... And usually, more times than not, those items are imports. They're not domestically made; they're from other countries.
Why?
Well, the price of labor is so cheap. In China, Malaysia, Bangladesh, you can make stuff for a fraction of the cost that you can domestically, so that price is the rock-bottom price.
So are you saying that the opening price is the lowest price and actually will beat the competition, but maybe other items in the same category aren't necessarily the lowest price?
Oh, absolutely not. It's just like fishing: You want to entice that fish to that lure. ... Once you walk past that opening price point, they've got you, because you've already formed the perception that everything in that department is the lowest price in town.
And maybe it's not.
No, it's not. No, I can tell you it's not. I can tell you from experience it's not.
How central is [the opening price point] to Wal-Mart's marketing strategy?
It's the heart of Wal-Mart's pricing strategy. Wal-Mart puts [a] tremendous amount of planning, organization and thinking into what their opening price points are going to be, based on last year's sales, based on customer requests, what's in demand this year, what's the newest, hottest item on the market.